Rolex and Global Watch Company (GWC) history
Our Rolex specialistsÂ
An individual experience
Selecting a timepiece
We invite you to visit our showroom for personalized service and to experience a Rolex firsthand.
Our Rolex specialistsÂ
An individual experience
Selecting a timepiece
We invite you to visit our showroom for personalized service and to experience a Rolex firsthand.
With over 25 years of experience in fine watchmaking and jewellery, Sassan Pourfar founded Global Watch Company (GWC) in 2008 with a vision to bring precision, artistry, and service of the highest standard to Vancouver.

Since then, Global Watch Company (GWC) has grown in close partnership with Rolex, becoming a leading destination for luxury timepieces and fine jewellery in Canada. In 2016, it opened Canada’s first and largest free-standing Rolex boutique, a landmark moment that welcomed the city’s most discerning collectors and introduced a new generation to the world of Rolex.Â

Today, Global Watch Company (GWC) is proud to be rooted in Vancouver’s culture of design and innovation. As an Official Rolex Retailer in Canada, we share an enduring passion for craftsmanship, innovation, and the art of time with our local and global clientele.
We are a destination where expertise is both studied and felt.Â

Our team of Rolex specialists combines over 50 years of collective experience and advanced brand training, ensuring each client receives guidance rooted in precision and trust.Â

From the opening of our Rolex Boutique in 2016, we have upheld the highest standards of professionalism and discretion, creating an experience defined by warmth, understanding, and an unwavering commitment to excellence.
More than a boutique, Global Watch Company (GWC) is a destination for those who appreciate beauty, craft, and design.Â

Our Vancouver showroom presents a curated selection of the world’s most renowned timepieces and fine jewellery, inviting guests to explore luxury as both an experience and an expression of personal style.

Every visit is guided by attentiveness and care, hallmarks our philosophy.
Acquiring a Rolex is a rare and meaningful moment — one that deserves patience, expertise, and attention to detail.Â

At Global Watch Company (GWC), we take pride in shaping each client’s journey with the same precision and artistry that define every Rolex timepiece.

We invite you to discover our Rolex Boutique at 1088 Alberni Street, Downtown Vancouver, and experience service designed to make every encounter memorable.
